Serial entrepreneurs are less emotionally attached to their businesses. Serial entrepreneurs are less likely to be attached to the outcome of their business and are more freely move forward with another venture.
According to the Performance Persistence in Entrepreneurship:
We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit persistence in selecting the right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and customers perceive the entrepreneur to have market timing skill, and is therefore more likely to succeed, they will be more willing to commit resources to the firm. In this way, success breeds success and strengthens performance persistence.
As entrepreneurs develop market timing and management skills, they strengthen their performance persistence and outperform industry peers in their subsequent ventures.